The content marketing isn’t only all about an article, right? Somehow, you must also consider image and other content types. If you are in the need of updating or publishing new content with good quality, you can go to deal with image spinning. Those who have been in the digital marketing and SEO world for years know that spinning content can be an alternative although it probably will not work as well as original content.
Before creating new content, make sure you know the market and audience well. Why is this important? Understanding who your audience is aiming for is the first step in ensuring content to be consumed by the right audience and reaching its goals – such as brand awareness, increased traffic, and conversions, or building quality links to improve your rankings in search engines. Most businesses will record data from buyers and users in the past to forecast a picture of potential customers in the future. You can collect data for these potential customers through social media.
After that, you can gain info about the right and interesting content for an audience. Now, you know who you are talking to and what you want to accomplish in your efforts to create content. Now it’s time you think about what type of content is appropriate and feasible to be consumed by the audience. To facilitate the needs of the audience, you must integrate some content types. Think of a website that you own as a magazine or newspaper, which has a variety of content that an audience can choose to consume. This might be the thing to keep in mind and even the reason why an image isn’t less important as the article when it comes to the content of website or blog for your marketing and campaign. Just imagine what will happen if you use the image, which other marketers also use it on their website or blog!